How susceptible are you to food cues?
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“Food Noise” Is Real. The Diagnosis Isn’t.
Everyone’s Talking About It — Including People Trying to Sell You Something A new survey in the news this week shows that roughly 1 in 5 American adults (about 18%) say they often or always experience “food noise” — persistent,…
Lose Weight Without Eating Less: What the Viral Vegan Study Really Found
Adults in a recent study (unaffiliated with iDiet) lost about 13 pounds in 16 weeks without counting calories or shrinking portions. The mechanism behind it works no matter what you call the diet, but it comes with a major caveat…
Is there a Cortisol Diet?
Cortisol, Stress, and Weight Loss: What Really Matters Cortisol is having a big moment online. You may have heard that cortisol causes “belly fat,” blocks weight loss, or needs to be “balanced” with special powders or supplements. Or even that…
How America Built a Weight Problem over 250 Years
How America Built a Weight Problem over 250 Years 250 Years of Food, Sugar, Screens, Medicine, Movement, and Shame For most of American history, food made demands on the body. People grew it, hauled it, cooked it, preserved it, walked…
Why Most People Regain Weight After Dieting — and What Actually Stops It
If you’ve ever lost weight only to see it creep back on, know this: you’re not failing at anything unusual. In fact, researchers have found that weight regain is so common it’s practically the expected outcome of most weight loss…
Can there be an excess of less?
Just today, a journalist in the Boston Globe wrote about achieving her goal weight with Zepbound — at the cost of $449 monthly to maintain, plus nausea, fatigue, and hair loss. And the most-commented article in the New York Times…
When Past Attempts Feel Like Proof You Can’t Succeed
by Susan B. Roberts, PhD I hear this from new iDieters all the time: “I’ve tried so many diets before and failed. What if I can’t do this?” Here’s what I want you to understand: your biology isn’t working against…
GLP-1 Weight Loss Drugs: FAQ
A Clear, Science-Based Frequently Asked Questions reference GLP-1 weight loss drugs like Wegovy, Ozempic, Mounjaro, and Zepbound are everywhere right now — in headlines, on social media, and in doctors’ offices. They can be powerful tools.They can also be widely…
How CGMs Help You Understand Hunger, Energy & Weight Management
Discover how a continuous glucose monitor reveals how your food choices affect hunger, energy, and weight—so you can eat smarter and feel better every day. A CGM isn’t just for diabetes. Learn how real-time blood sugar tracking can help you manage hunger, energy, and cravings—and transform how you eat.
GLP-1 Weight-Loss Drugs: Why Education Still Matters
GLP-1 receptor agonists like semaglutide (Ozempic/Wegovy), liraglutide (Saxenda), and tirzepatide (Mounjaro/Zepbound) have taken the world by storm. They help people lose significant amounts of weight by reducing appetite and quieting the constant “food noise” that so many struggle with.
But there’s a difficult truth emerging from the science: when people stop these drugs, they regain much of the weight they lost.
In fact, clinical trials show that within one year of stopping semaglutide, participants regained about two-thirds of the weight they had lost. Real-world data is even starker: by two years, 85% of patients have discontinued GLP-1 medications. By three years, fewer than 10% remain on them. And once the injections stop, hunger and cravings almost always return.